SaaS Platform Rebrand & Design System
Complete rebrand and component library adopted by 12 product teams, cutting design-to-dev handoff time by half.
Where Orbital Labs was stuck.
Orbital Labs had grown through acquisition and the brand was fragmented across three visual languages. Their marketing site felt like it belonged to a different company from their product, and neither felt enterprise-grade. Onboarding new designers meant weeks of tribal-knowledge transfer before they could ship consistently.
How we solved it.
We ran a brand sprint with stakeholders from product, sales, and leadership to align on positioning and visual direction. From there we built a complete brand identity: logo, colour system, typography scale, icon style, and motion principles, followed by an 80-component Figma library mirrored in code. The marketing site was rebuilt on Next.js with the design system as its foundation, giving the marketing team a page-builder experience without sacrificing pixel quality.
Results that matter.
The design system was adopted by all 12 product teams within 6 weeks of launch. New designer ramp-up time dropped from 3 weeks to 4 days. The redesigned marketing site converted at 2.8 % within 60 days, up from 0.6 %. Orbital Labs cited the rebrand as a contributing factor in their Series B close three months later.
up from 0.6 %
within 6 weeks
down from 3 weeks
Figma + code
"The rebrand and design system Setten delivered was on time, on budget, and immediately adopted by our product teams, which never happens with design system projects. The component library saved us roughly four months of engineering time in the first year alone."
Ready to grow your business?
Book a 30-minute strategy call. No commitment, no pitch deck, just an honest conversation about your challenge.
